There is growing concern in the medical and scientific community about the prevalence of vitamin D deficiency. In 2008, the American Academy of Pediatrics doubled its vitamin D recommendations for infants, children, and adolescents to 400 I.U.s a day in response to the mounting consensus that vitamin D deficiency is an under-recognized epidemic.
In response, Nordic Naturals offers vitamin D3 products (which do not contain fish oil) for children and adults who do not receive adequate sun exposure, in a dose that experts recommend—1000 I.U.s per serving. And we’ve also introduced several fish oil + vitamin D3 formulas that deliver 1000 I.U.s of vitamin D3 per serving, in addition to the omega-3s EPA and DHA.
We use the D3 (or cholecalciferol) form of vitamin D in our products because it is the natural and most easily absorbed form, which the body makes from sunlight. Long known for its role in enhancing the absorption of calcium and phosphorus for strong bones, vitamin D is also linked to a variety of other functions in optimizing health, including the regulation of the immune and neuromuscular systems, and the modulation of mood and sleep rhythms.